It is estimated that more than to 80% of the clicks on Australia SEO results pages go to the sites ranked on Google Page One. There was a time when businesses just needed to create a website and search engines would send huge amount of traffic their way. However, things have changed over the past few years as online competition has increased manifold.
Google has over 90% market share in Australia and a business needs to be on the first page of Google results to have any hope of getting organic traffic. Google has released many new algorithms such as Penguin, Panda and Hummingbird to thwart the efforts of search engine spammers and give high rankings to websites following its Webmaster guidelines.
Optimising for Google has increasing become increasingly more complex over the years. It involves optimizing the content on the website as well as gaining backlinks from other web properties. All of these things require huge investment in terms of time and effort. Therefore, businesses need to hire the services of a professional Australia SEO company to ensure that their website meets the Google webmaster guidelines.
Hiring an Australian SEO Company
The problem with hiring an SEO company is that there are lot of unscrupulous businesses that advertise their SEO services and lure unsuspecting clients with the bait of low price.
However, over the years, businesses have learned that such cheap SEO services do not keep their promise of achieving first page rankings on Google and use prohibited tactics to achieve rankings on a short-term basis.
Such tactics are against the webmaster guidelines of Google and they do irreparable damage to the website.
Eventually, such websites get deindexed from Google. Here are a few tips on hiring the right Australian SEO company for your business website.
Ask For Past SEO Results
Any SEO agency and company worth its salt should have an existing portfolio of clients or their own websites that they managed to rank high on the search engines for chosen keywords. Ask them to share their portfolio of sites and the ranking results.
What’s Included in the Package
Professional Australia SEO agencies take care of both onsite SEO as well as offsite SEO to achieve sustainable high rankings. Onsite SEO involves optimizing the content on a website and tailoring it as per the norms of search engines.
For instance, Google prohibits keyword stuffing. Unnecessary use of particular keywords on a web page may result in a penalty from Google.
Australia SEO Strategy to Be Followed
A professional Australia SEO company and agency will always be willing to share the strategy to be followed for achieving high search engine rankings. If an agency is unwilling to share their strategy with you, you should run far away from them as they will most likely use grey hat or black hat tactics to rank your website.
Optimising Your WordPress Blog for Onsite SEO
The first step is to check keyword density in the content. High keyword density increases the probability of a penalty by Google. The content should also included LSI (Latent Semantic Indexing) terms to increase relevancy and target long tail keywords.
The title and the URL of each blog post or page should contain the targeted keywords. Even though meta description and meta keywords have lost their importance, it is still considered good practice to include these. However, care should be taken to avoid keyword stuffing.
Internal linking is also very important for onsite SEO and the webmaster should link relevant internal pages to gain rankings.
Australia SEO White Hat Company and Agency
Platinum Web Media is a full-service digital marketing agency. We are local SEO experts and over the years, we have helped many businesses in achieving first page rankings on Google.
We take regular stock of all the updates and guidelines issued by Google and ensure that all of our seo work is always within the webmaster guidelines.
David Samuel is a successful internet marketer and owner of Platinum Web Media. David is also high profile advocate for mental health in Australia. Learn more by visiting http://platinumwebmedia.com.au and http://limelight.org.au
About Platinum and this Blog
We are a full service agency that delivers compelling digital marketing solutions. We can help your Social Media presence and get your Google Page Rank to Number 1.
We offers professional Social Media and SEO services that help companies increase new & existing customer engagement as well as help companies increase organic search drastically. We help you crush your competition for 1st page rankings with highly competitive keywords.