When blogging softwares first arrived on the scene, no one knew how important blogging would become, in this day and age. However, with the early success of some of the top blogs in the world, many people have embraced blogging as a full-time career and there are many others who blog on a part-time basis.
Other than individuals, businesses have also realized the importance of blogging and many businesses have attracted many new clients and better search engine rankings with the help of a continuously update blog. There are many tangible and intangible benefits of blogging.
Why You Need to Blog For Your Business
Sets You up As an Expert
With a business blog, you are sharing the insider knowledge that people outside may not know. If you share truly unique content on your blog and people find it useful, you will become the go to a guy in your particular niche. In other words, you will become a top expert on the subject and your business will reap huge rewards from it.
Easy to Start
It is relatively easy to start a blog today. Free content management systems like WordPress, provide an effective blogging tool at a very low cost (the software itself is free). With the help of experienced wordpress developers, a business can easily add a blog to their existing website and begin blogging. As far as content is concerned, it is completely free.
Search Engine Traffic
Search engines love fresh content. Search engine crawlers visit a regularly updated blog multiple times a day. It means that any content on your website is going to be indexed much faster. Also, since Internet is primarily text and it is one of the more important factors that are used by search results for organic rankings, you are also going to receive higher rankings for your products and services in the search engine results.
A blog provides an excellent platform for communicating with the outside world. There is no other medium available for businesses to share their vision and present their take on particular issues. It also adds a new marketing channel. It’s also an excellent way to communicate your thoughts to your suppliers, partners, your employees and others.
Blogging on WordPress
As mentioned above, there are many types of software available to set up a blog but WordPress is the most popular blogging platform on the planet. It is estimated that more than 20% of the websites in the world are powered by WP. It is very flexible software that can be used to create any kind of site.
The biggest advantage of wordpress is that it can be easily customized and it is completely free. There are many plug-ins and widgets available in the market to add more functionality to the website. Experienced wordpress developers can design a completely unique blog within a few days and at an affordable price.
The wordpress experts at Platinum Web Media have helped a number of businesses in setting up their business blog.
Give us a call today on +618 7200 0007 and our experts will be happy to integrate a blog to your existing website.
David Samuel is a successful internet marketer and owner of Platinum Web Media. David is also high profile advocate for mental health in Australia. Learn more by visiting http://platinumwebmedia.com.au and http://limelight.org.au
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