LinkedIn: Most Effective B2B Marketing Tool Australia
LinkedIn has recently crossed 300 million user mark globally. Australia has not been far behind in being part of the social network for professionals. It is great for generating business to business leads and businesses in Australia are increasingly taking advantage of this social platform to attract new clients and grow their business.
LinkedIn offers many different features for individuals and businesses to interact with each other. One of their most popular features is their groups where like-minded individuals can come together and share their thoughts in a private setting.
For companies, LinkedIn allows setting up a company page where updates can be posted and these updates show up in the feed of the followers of the page. In fact, a company page on LinkedIn is the perfect platform for establishing the image of your business on a global scale as a trustworthy organization.
Here are some other benefits of setting up an amazing LinkedIn company page.
As mentioned above, most of the users on LinkedIn are professionals who have joined the network to connect with fellow professionals in their industry. Needless to say, these professionals also have a lot of influence in making business decisions for their respective companies. In simple terms, users on LinkedIn expect to be pitched and are looking for solutions. Therefore, company pages on LinkedIn become the best platform to highlight your product and services to these professionals.
Businesses can reach out to other professionals by sharing useful content.
This content can be in the form of business presentations, infographics, videos, webinars, blog posts as well as related content.
Introducing New Services or Products
LinkedIn company pages make it very easy for a business to introduce any new product or service to influencers in their particular industry. Businesses can showcase how their new service or product can help other businesses in solving their problems.
High Search Engine Ranking
Google as well as others search engines regard LinkedIn company pages as highly authoritative. In simple terms, it means that the LinkedIn Company page for your business is likely to rank highly in the search results when someone searches for your business name.
It is essentially a free platform to highlight latest updates about your business and bring it to the attention of search engine traffic.
As mentioned above, an amazing LinkedIn company page offers business owners an opportunity to generate a steady stream of new leads for their business. However, it is important to post content on a regular basis to the company page to keep it relevant and in the feeds of the followers.
Platinum Web Media is a full-service digital marketing agency, based in Australia. Our LinkedIn marketing experts have helped a number of businesses in growing their LinkedIn following and with LinkedIn lead generation. We have also helped business owners in optimizing their own LinkedIn profile to generate a steady stream of new leads.
Give us a call today on +618 7200 0007 and our LinkedIn marketing experts will be happy to walk you through our LinkedIn company page set up and management services.