Video on internet is growing at a humongous pace. A recent survey found that more than 80% of the Internet users in Australia in the age group of 15 to 65 years old watch online video. Video advertising market is also growing accordingly and in the year 2014, it stands at close to $200 million. It is expected to reach $780 million by the year 2019.
Overall, it can be said that people love to watch video online and in the coming years, video is going to be the main form of content online. Recently, the CEO of Facebook also mentioned that, Facebook is going to be mainly video in the next five years. All of these statistics point to the conclusion that businesses need to invest in video content to remain relevant and appeal to the consumers.
One of the biggest reasons for such high growth rate of videos is that we are visual creatures. People love to get information in video form as useful information can be provided in 2 to 3 minutes long video. With internet speeds growing at a fast rate, video consumption is set for growth in the coming years and businesses need to take advantage of this medium to reach their target category of consumers.
There are many other advantages of video marketing, some of which are listed below.
There is no other marketing medium which allows a business to reach a high number of consumers in a short period of time. If one takes a close look, most of the content going viral online is in video format. A viral video today can reach millions of views in a few days time.
The cost of hardware and software to produce high-quality video has gone down a lot in the past few years. Now, digital marketing agencies can help businesses produce high-quality videos at a very low cost. Also, it is not always necessary to hire actors to produce video as software allow a digital agency to produce high-quality video using images and animation, that further brings down the cost.
It is seen that consumers engage with videos much more than any other marketing medium. An interesting video can easily hold the attention of the viewer for a few minutes. There is no other medium with such high reach that can hold the attention of consumers for such a long period of time.
Since videos are gaining in popularity, search engines are also increasingly showing videos in the search results. A professionally produced and search optimised video with high views has high probability of ranking in search results. Youtube video is increasing becoming common in Google search results.
Adelaide Multimedia Design
The increasing popularity of video content has also resulted in increased competition in this space. Professionally produced videos are more important today than ever and digital agencies with multimedia design teams can help businesses in producing high quality videos.
The team of multimedia designers at Platinum Web Media has years of experience in creating high quality and engaging videos for businesses. We specialise in creating highly converting videos for use in social media as well as email signatures.
Give us a call today on +618 7200 0007 and let our designers create high quality multimedia videos for your business at an affordable price.