Pinterest started in 2009 in closed beta and opened to public in 2010. It gained momentum shortly thereafter and quickly became the fastest growing social network in the world. It is estimated that Pinterest now attracts over 100 million unique visitors each month. It is an image based network and users on the site view over 30 billion pins on a daily basis.
Users on the website need to sign up before using the website. On the website, user can create as many boards as needed. Boards are nothing but a collection of images. Users can pin and repin images on the board. Users can also follow other users and also pin on their boards, if invited to pin on the boards by the owners of the boards. Users see the pins from the board they follow, in their feed. This feature allows the images to go viral on the site, quickly.
Recent studies have found that Pinterest sends more referral traffic to websites than Twitter and other social networks. Only Facebook sends more referral traffic to websites in comparison. Many studies also find that referral traffic from Pinterest buys at a lot higher frequency than referral traffic from other social networks. Businesses can greatly benefit from Pinterest’s ability to drive huge numbers of high quality referral traffic.
Here are a few tips for businesses to manage their Pinterest page and engage followers.
Boards on Specific Topics
Business should focus on creating boards for specific topics. These boards can be based on the various categories of products or on various categories of services offered by the business. Boards are also ranked by search engines and these can bring a lot of organic traffic from search engines.
Create a User Generated Board
Pinterest allows businesses to let other contribute to boards created by them. It is one of the best ways to drive engagement with the followers. Allowing users to contribute pins to boards opens a whole new marketing world for businesses.
Contests are a proven way to increase engagement and followers on social media networks. These also work on Pinterest. Business can ask their followers to create a dedicated board that demonstrate what they like about your services and products. This also offers useful marketing insights.
Add Links to Pins
Business should always add links to their pins to drive referral traffic to their websites.
Best Pinterest Marketing Campaigns
Pinterest has the ability to drive extraordinary amount of traffic but like other social networks, it also needs to be updated constantly. Business need to maintain an active Pinterest page to keep their followers engaged and attract traffic. However, it is difficult for businesses to manage so many social media networks on their own.
Platinum Web Media is a full-service digital marketing agency. Our social media marketing experts have helped a number of businesses in creating engaged following on Pinterest and drive lots of referral traffic to their business websites. We also have a lot of experience in Pinterest lead generation.
Give us a call today on +618 7200 0007 and our experts will be happy to walk you through our Pinterest page managing services.