You need to have a solid sales funnel in order to earn the most profits from your digital product. If your sales funnel is not solid, your profit potential will be much lower and the hard work you put into your product will not be as profitable as it could be. There are basic components of a solid sales funnel in order to maximize its effectiveness; we will discuss them below.
The first component is a good squeeze page. A squeeze page is a Web page that offers a valuable report, ebook, software program, etc. for free in return for the requester’s contact information (usually name and email address). The person gets the free gift, while you get his/her contact information to follow up with him/her.
Through good email marketing practices, you show that you are a trusted expert in your field. Over time, the prospect will come to trust you and your recommendations. In your emails, you provide a link to your main product’s sales page. At some point in time, it’s likely the prospect will click onto it.
Thus, the prospect is now at your main product’s sales page. Provided your sales letter is convincing enough of the product’s value and usefulness to the prospect, that prospect will order it and become a customer. Then, the customer will be shown one or more upsells or one-time offers (commonly referred to as OTOs). This is a product enhancement of the main offer that provides more value or it’s a related offer that will help to provide more value to the main offer.
If the customer orders it, he/she will gain access to it as well. Either the customer will gain access to the two offers he/she purchased or will be taken to another upsell offer that again increases the value of the original offer. There can be a number of upsells in a quality sales funnel, all of which are to provide increased value to the buyer while providing increased profits for the seller.
Now, if the prospect decides to reject an upsell, he/she may be presented with a downsell, which is an offer either identical or very similar to the upsell he/she just rejected, but often with one or more components of the corresponding upsell missing and offered at a lower price. The idea of the downsell is to encourage the customer not to walk away without increasing the value of his/her original purchase, so the downsell is offered as a compromise to the rejected upsell offer.
Therefore, a quality sales funnel will have a squeeze page, quality email marketing messages convincing the prospect to visit the main product sales page, the main product offer sales page, and a combination of one or more upsells and downsells to add value to the main product for the buyer and add profits for the seller. This is how Internet marketers make the most profit from their own digital products.