There’s more than one way of creating a successful and profitable sales funnel. There are several methods, in fact, that can help you to make a profit from your product offers. You will learn about some of these different methods below.
The most basic type of sales funnel is that you use a squeeze page to capture the name of the prospect’s name and email address in return for a quality free report on a topic of interest to the prospect. You then send email messages with more information on the topic of interest and make brief mentions of your main product offer, implying that this product will help them solve or alleviate the problem they are having (and a key reason why they downloaded the free report in the first place). You include a link to your main product’s sales page in your email messages.
Over time, the prospect will learn to trust you and your recommendations; as a result, they will check out your main product’s sales page. Provided the sales letter “sells” the main product to the prospect, he/she will become a customer, which can lead to him/her being added to a buyer’s email list, letting you know that this person has bought from you before.
Now, you can add more to your basic sales funnel, specifically upsells and downsells, also known as one-time offers or OTOs. After a person has paid for your main offer, the person will be shown an upsell offer, an offer that enhances the value of the main offer, whether that is an upgraded version of the main offer or a complementary offer to boost the value of the main offer. The person only has that one chance to purchase it at that special price – hence why it’s called a “one-time offer.”
If the person chooses to decline the offer, he/she may be presented with a downsell offer, an offer that is either exactly the upsell offer he/she just rejected at a lower price or a similar offer to the upsell offer, but with one or more missing components from the upsell offer, at a lower price. If the person chooses to buy this offer, he/she will gain access to it and may be taken to another upsell offer. If he/she chooses to decline the downsell offer, he/she may still be taken to another upsell offer.
Thus, to earn maximum profit from your product offers, you should use a squeeze page to get the person’s name and email address, follow up with email messages to get him/her to visit the main product’s sales page, and present him/her with upsells and downsells to enhance the value of the main offer for him/her, while increasing your profits. This is the main sales funnel strategy for most Internet marketers, and if done properly, can be highly effective and highly profitable.