Twitter Marketing: Attract New Customers and Protect Your Reputation.

Twitter continues to be the one of the biggest social networks in the world with over 250 million monthly active users. Other than Facebook, Twitter is the biggest social network in Australia. Businesses in Australia have started taking note of the huge user base on Twitter and are building up their accounts rapidly.

Like all other social networks, marketing on Twitter has become competitive as businesses discover and start taking advantage of the social media phenomenon. One of the biggest issues with it and other social networks is that there is a lot of noise. But businesses that are able to post engaging content for their followers can attract a huge number of clients from Twitter at a very low cost.

It does take time and efforts to succeed on Twitter. Here are a few reasons why businesses can no longer ignore it.

Twitter Marketing Australia

Targeted Leads

One of the biggest advantages of social media marketing is that it allows businesses to target users by their interests. Twitter makes it very easy for marketers/businesses to find people interested in specific niches. On Twitter, people usually follow the top accounts in a particular niche.

For instance, people interested in fitness or weight loss will follow the accounts of top fitness coaches or celebrity coaches. Also, hash tags are a big thing these days. So, people who have tweeted with fitness related hash tags or weight loss related hash tags are certainly interested in fitness related products.


Twitter offers small business owners a very low expense marketing platform. One just needs an Internet connection to reach out to their targeted audience.

Immediate Response

Twitter is a 24 x 7 media platform; making it easy for businesses to get feedback on their products and services, quickly. In other words, new products or services can be tested and feedback received in a very short period of time

Huge Traffic

People on Twitter are used to clicking links in tweets. In other terms, Twitter can be a huge source of traffic for your business. One of the best ways to use it is to look at the trending topics in your locality and tweet something relevant to the topic. Trending topics have the potential of bringing huge amount of free traffic to your business website.

Twitter Marketing Australia

There is a lot of noise on Twitter and getting your marketing message out can be a bit of a challenge. However, Twitter offers tons of free traffic that cannot be ignored by any business. To take advantage of Twitter user base, experts recommend that businesses hire the services of an experienced digital marketing team who can manage their Twitter account for them and bring leads to their business.

Platinum Web Media is a full-service digital marketing service based in Australia. Our social media experts have helped a number of businesses with Twitter lead generation. We help businesses in managing their Twitter account and get leads from it.

Give us a call today on +618 7200 0007 and our Twitter marketing experts will be happy to walk you through our proven Twitter managing service that can generate hot leads for your business.