Google earned over $55 billion in 2013. Over $37 billion of this $55 billion pie came from Google websites, the term used for Google search engine. In simple terms, it means that advertisers paid over $37 billion in the financial year 2013 to Google to advertise their products and services on its search engine.
It is important to note here that if advertisers spent $37 billion on Google’s search engine, then they must have reaped huge profits as Google revenues continue to grow and advertisers continue to pay to Google to advertise.
Overall, it means that there is a lot of money to be made by ranking on the first page of Google. Especially by employing the services of a white hat seo agency.
Google was not the first search engine on the internet but it became the most popular search engine as it used computer algorithms to rank the most relevant webpages for a particular query. Its algorithms work most of the times and people are generally satisfied with the results returned by Google.
However, computer algorithms are mathematical formulas and over the years, search engine spammers have found some ways to fool these algorithms and rank their websites on the first page of search results for some lucrative terms.
Google and Blackhat SEO
It is common knowledge that Google uses over 200 factors to calculate search engine ranking of a Web page. However, out of these 200 factors, back links to a website and on page elements play a much bigger role in the overall rankings. Blackhat SEO spammers identified these shortcomings by testing various tactics.
In the initial few years, blackhats used to use tactics such as keyword stuffing or hiding keywords in comments or by same font as the background on the page to achieve high rankings. When Google updated it’s algorithms to ban such practices, all of the websites using these tactics lost their rankings overnight and those webmasters had to start all of their websites afresh.
Other blackhats started hacking websites to place links to their own websites on the hacked webpages. Since back links are an important factor in the overall calculation, these sites achieved first page rankings with little effort. However, Google is continuously fighting against spammers and such websites get banned quickly. Google makes over 500 changes to its search engine algorithms thwart the efforts of such spammers.
Unfortunately, some businesses are not aware of such practices. These businesses fall into the laps of some unscrupulous SEO companies who promise them high rankings for a cheap price. Such companies use practices against the Google webmaster guidelines to achieve high rankings but these ranking do not stick and usually, the website is deindexed by Google for using such tactics.
Businesses need to be aware that search engine optimization is a slow process and achieving high rankings takes time. Therefore, they should stay away from any seo agency that promises them sudden rankings without showing them the work done to achieve such rankings.
WhiteHat SEO Agency Australia
As mentioned above, many businesses have lost their branded websites permanently due to blackhat tactics used by their seo agencies. Therefore, experts recommend businesses to utilize the services of a professional and local seo agency.
Platinum Web Media is an Australia-based full-service digital marketing agency. Our search engine optimization experts have helped many businesses in achieving high first page rankings for their targeted keywords. We have made a reputation for our agency in the market for complying with the Google webmaster guidelines and using only whitehat seo tactics to achieve first page ranks for our clients.
Give us a call today and our experts will be happy to help your website achieve sustainable first page rankings on Google.
David Samuel is a successful internet marketer and owner of Platinum Web Media. David is also high profile advocate for mental health in Australia. Learn more by visiting http://platinumwebmedia.com.au and http://limelight.org.au
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