YouTube: Most Powerful Marketing Tool for Business

YouTube, just like everybody knows, is the biggest video sharing site in the world. It is estimated that over 100 hours of content is uploaded to it per minute. However, many are not aware of one big statistic. In addition to being the biggest video sharing site, YouTube is also the second biggest search engine after Google.

People search for videos on YouTube all the time. This makes YouTube a very important platform for businesses to showcase their products and promote their services. It is  NOT just a video sharing site; it also works as a social network. Users can subscribe to the channels and get updates from them. The social networking aspect of it makes it one of the best marketing opportunities for businesses for generating sales and getting leads at a low cost.

YouTube Marketing Australia

YouTube marketing involves creating useful video content for users. Setting up a separate channel for your business is essential to be successful on YouTube. There are thousands of videos uploaded each minute.

A channel allows the business to set up a proper account with all the information regarding their business, including the website URL and the link to every video uploaded on the channel. YouTube also allows channels to customize the profile by uploading custom graphics. An official YouTube channel looks professional and gives the business a high level of credibility.

There are many other advantages of YouTube marketing. Some of these advantages are listed below.

Huge Traffic

Youtube is the third most visited website in the world after Google and Facebook. Over 1 billion people visit YouTube  each month. Overall, there are so many people on it that every business vertical is likely to find more than a few prospective customers on this platform.

Organic YouTube Traffic

Search engines are increasingly listing videos in the search results. It is very common to find YouTube videos in Google search results. Therefore, a business effectively doubles its chances to be on the first page of Google for its targeted keywords by starting a relevant channel on YouTube.

Viral Effect

It offers a lot of tools for users to share its videos right from its dashboard. Also, the embedding tools make it easy for people to embed videos and various other web properties such as forums and other websites.


People can subscribe to a channel and all the updates by the channel owner end up in their inbox. It offers a free way to build a big list of subscribers.

YouTube Marketing

As mentioned above, over 100 hours worth of content is uploaded on YouTube each minute. This means that there is a lot of content chasing the visitors. Businesses need to develop their own channel to stand out from the crowd and differentiate from the competitors. Also, due to huge competition, it is important for businesses to market their channels to generate sales and leads.

Platinum Web Media is a full-service digital marketing agency, based in Australia. Our YouTube marketing experts have helped a number of businesses in designing and marketing their channel. We have years of experience in YouTube lead generation.

Give us a call today on +618 7200 0007 and our experts will be glad to walk you through our proven YouTube channel creation and marketing service.